Primedia Online is a wholly owned subsidiary of the Primedia Group – a large, diversified, emerging-market media group. Within Primedia Online we effectively house four distinct units.
- iafrica.com, our heritage news content portal;
- 365 Digital, the ADTECH Southern Africa re-seller;
- Dash of Lime, our premium publisher network; and
- Juice Content, a content development, production and syndication division.
Our roots lie in the launch of iafrica.com in the mid-1990s. With the purchase of 365 Digital in 2007, the early stages of Primedia Online’s current iteration were formed.
The creation of a large pan-African and emerging market digital media business, including ongoing growth and diversification of current and new units, encapsulating multiple disciplines, products and services.
Meet our CEO
Tanja Lategan has held various commercial leadership roles in a number of internet businesses in South Africa since 2006.