The OPA announces the launch of The Bookmarks

The Online Publishers Association, South Africa’s independent representative body for online publishers, in association with Lowe Bull, announces the launch of The Bookmarks.

The Bookmarks (www.thebookmarks.co.za) is an award engineered to benchmark the best in creative digital media, whilst educating and encouraging South African agencies, designers and clients as to the benefits and possibilities inherent in online advertising.

Fernando Romano, the internationally renowned Executive Creative Director for JWT London, has been secured as one of the judges for this year’s inaugural awards. Fernando has won numerous Cyber Lions as well as the illustrious Lion Grand Prix from Cannes and her impressive international experience in digital advertising, combined with her illustrious experience in Brazil, The United States and most recently, the United Kingdom, gives her a unique and authoritative perspective.

Categories for The Bookmarks include; Best Site, Best Microsite, Best Online Advertising, Best Media Plan, Best Execution of Mobile Advertising, and an individual award for the Greatest Contribution to Online Media.

The Bookmarks will provide a platform to promote digital media in South Africa, further integrating it into the general marketing mix, whilst creating a better understanding of digital media within our general society.

For more information contact Theresa Vitale at 011 454 3534, or email her on tvitale@opa.org.za

Nikki Cockcroft, CEO of Primedia Online, is the current Head of Marketing for the OPA. Nikki is involved with putting together the OPA Awards and is managing all the sponsorships and advertising relating to the event. Primedia Online will be managing the adserving through its exclusively licensed platform, ADTECH.

ADTECH is an industry leading technology partner in online marketing that provides efficient solutions for digital marketing with key products such as the revolutionary new adserving technology Helios IQ* and the e-mail application Helios Messenger. This Helios technology has the ability to dramatically improve the quality of ad trafficking across South Africa.

For more information, please contact Nikki Cockcroft: nikkic@primediaonline.co.za