Iafrica.com partners Lifestyle SA Festival

This groundbreaking festival was recently staged to a sold out audience at Gallagher Estate in Johannesburg in May and is making its second appearance in the Mother City. The Festival is a slick, highly charged event aimed at the black middle class - referred to as the "Afropolitan" market.

This event features interactive panel discussions aimed at championing the Afropolitan cause of accumulating wealth and preserving capital and is complimented with the very best in live music, fashion shows, comedy as well as networking a storm.

The Lifestyle SA Festival offers iafrica.com a unique opportunity to interact with potential consumers in an informal and relaxed atmosphere. The black middle class is exploding in size in South Africa and with ever-increasing disposable income, there is a great need for marketers to engage this consumer group in a meaningful way.

Iafrica.com can see the potential that this section of the population can offer the online industry. "We have great plans for our online presence as a Festival and are ecstatic about this partnership with iafrica.com," say's Shiru Githiomi, MD of Human Element Inc.

Nikki Cockcroft, CEO of Primedia Online which publishes iafrica.com, is delighted with the partnership. "We have been blown away by the size and quality of this festival, so we did not hesitate to get involved. The market being addressing is a vital one and one that iafrica has far reaching plans to engage further," said Cockcroft.

Growing at an exponential rate, the Lifestyle SA festival moves to the bustling city of Johannesburg in November next year and is evolving into the ultimate cultural and business extravaganza premised on 'Celebrating Africa'. Iafrica.com looks forward to being a part of this unique festival once again.