New 'scroller' technology for iafrica.com

Leading South African portal, iafrica.com - which is published by Cape Town-based Primedia Online, has introduced a brand-new 'scroller' on its website; a boost for the popular iafrica.com communities, but also an attractive option for any would-be advertisers.

All twelve communities on www.iafrica.com will now have extra home page space - spread across the entire website - in a smooth and easy to use 'scroller'; promoting the latest news, views and pictures. (In simple terms, a 'scroller' can best be described as a unique way of showing the reader prime content from across the site at a glance.)

Aside from the changes to this new all-purpose iafrica.com 'scroller', a few extra home-page tweaks have also been thrown into the equation.

A 'latest headlines' news ticker has been added to the top of the home page, whilst there are also two new buttons on the tool bar; one for adding iafrica.com to your favourites - simply at the click of your mouse - or one for making www.iafrica.com your home page.

Primedia Online CEO Nikki Cockcroft explained her thinking behind the 'scroller' redesign: "After last year's redesign on the iafrica website, we still felt there was something missing - this new scroller, however, adds that 'something'.

"Not only does it suddenly give all the communities an extra bit of exposure, but it's also a non-intrusive way to give our advertisers some extra space - on the home page, but also on the various community home pages, too.

"It has suddenly created a more attractive and non-intrusive spot for any would-be advertisers, but also for the community editors, who previously, have had to jostle for place on the home page."

Contact Tanja Lategan to take advantage of this new advertising space on the www.iafrica.com home page or for any other commercial enquiries.

Tanja can be reached on +27 21 657 1905 or tanjal@primediaonline.co.za