New iafrica.com coming

One of South Africa’s most loved web sites and biggest portals iafrica.com is undergoing an exciting overhaul as it comes out with a great new design and in some areas, upgraded content. The new site follows closely the industry (both locally and internationally) best practices and innovative trends with some great nuances of its own. The site is fresher, with bigger pictures and far more content ‘above the fold’ to keep users thoroughly entertained. The new site possesses the gizmos that modern sites need to have but has kept iafrica.com’s respected and classy feel. The content is also packaged in a more entertaining way.

Says Primedia Online CEO Nikki Cockcroft "We have needed to revamp iafrica.com for quite some time but getting it right was to us more important than rushing it. We are very excited by the product that we have come up with both in terms of design and content. There is a need, we feel, in the portal market to start differentiating one’s content from all the agency content that proliferates our front pages.

"Unfortunately, as is always the case, some users will be put off by not seeing the familiar iafrica.com one day, but we would ask them to just have a look around as it is a great, exciting product but with all the elements of iafrica.com that users have enjoyed and gotten used to."

The new site is expected to be launched on 21 April 2008.

About Primedia Online: Primedia Online is an online division of the extensive Primedia Group that boasts extensive media properties particularly in cinema (Ster Kinekor) outdoor and radio (eg 567, 702, Highveld, KFM) as well as sports marketing (MegaPro) and other assets. Primedia Online publishes leading websites such as the 365 sports stable (eg Rugby365, Sport365) and the flagship, iafrica.com.

Iafrica.com is South Africa’s oldest web portal and has become an institution in South African web browsing with it always being ranked in terms of user base in the top few South African websites. It also has an extensive overseas user base and is one of the country’s most respected internet brands.

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