ADTECH secures exclusive licensing deal with 365 Digital Publishing for South Africa

ADTECH, a leading provider of adserving technology, and 365 Digital Publishing, Cape Town's leading internet publisher, have announced an exclusive partnership agreement where 365 Digital Publishing will handle ADTECH's online marketing products and services for South Africa.

ADTECH is an industry leading technology partner in online marketing that provides efficient solutions for digital marketing with key products such as the revolutionary new adserving technology Helios IQ* and the e-mail application Helios Messenger. This Helios technology has the ability to dramatically improve the quality of ad trafficking across South Africa.

Clients can benefit from realtime to-the-second reporting and two minute push cycles as well as other technologies that can dramatically reduce a trafficker's workflow as well as increasing accuracy and improving the client interface.

"We are delighted to have this opportunity to introduce ADTECH into the South African market," said Nikki Cockcroft, CEO at 365 Digital Publishing. "Their technology is going to change the adserving landscape in this country with its innovative features, services and superb price proposition. We have a long track record of working with ADTECH on behalf of our trafficking clients and we really see this as a huge opportunity to introduce this to South African agencies and publishers. Trafficking is an important component of what 365 does and the ADTECH license will enable us to develop this further. We are fortunate to be able to represent a market leader like ADTECH."

Dirk Freytag, CEO of ADTECH sees this move as a very strategic and positive one for the company. He commented: "We see huge potential for market penetration in South Africa, especially with the online advertising spend set to grow exponentially over the next 24 months. Our Helios technology has many benefits for clients as it places the user at the centre of the system to give them full control. With advanced tracking services it is arguably the most flexible client friendly product in the ad serving market."

He concludes: "We have always enjoyed working with 365 and are most impressed by their business model, plans and enthusiasm for our technology. We look forward to working even closer together on new projects and clients."